A true multi platform digital campaign encompasses all parts of a sales funnel.  There are multiple steps before action so we will explain how we view the digital universe and why it matters.

There are 4 main parts to a sales funnel:

  1. Awareness
  2. Interest
  3. Decision
  4. Action

Let's break these out a bit further:

  1. Awareness - Delivery your message, attract potential customers.
     
  2. Interest - Research the brand or product through the website, social media or review.  This is engagement.
  3. Decision - Client makes an informed decision to purchase, where to purchase and why.  Also falls under engagement.
     
  4. Action - The final act whether it be purchasing a product, ordering online, in store or form filles.  There are numerous actions one can take so we would clarify to ensure our ROI is inline with yours.

So let's discuss Awareness and why it helps drive action and conversion throughout the sales funnel.

Awareness is the method of delivering a message.  In the traditional world this may be running a print ad, outdoor ad (billboard or digital billboard) including radio.  We believe this awareness campaign is vital in attracting a new audience for your message.  It is important to stay top of mind for your current clientele and new clientele.

Digital Advertising (Display Banners) help deliver this awareness campaign.  With technology like Audience and Content targeting we have the ability to deliver the awareness campaign to a more suited audience.

The bigger the awareness campaign, the more likely people are to see your messaging and take interest in your business.  Engagement may tell a story or allow them to communicate with you, but it starts at the top of the sales funnel.  

Engagement is next, so let's learn more about Interest & Decision making in the digital world.